Builtbytheounce. Feltbythepound.

I make very small WordPress plugins for commerce shops. Small enough to stay running for a decade — heavy enough that you see the difference in the first week.

A wall of blocks resting on a single small cornerstone Courses of blocks are stacked into a wall. The bottom left corner is one small highlighted stone, labelled one ounce; the mass above it is labelled one pound. 1 lb what stands on it 1 oz what you install
Setup screens to read
0
Caps on the free version
0no product, send or time limit
Plugins in the catalogue
1
Answer time
1working day, from me
Why an ounce

Small is not the style. It is the mechanism.

Light, zero-config and long-lived are not three separate virtues. They are one chain, and it only runs in one direction.

  1. 01

    We make it light

    Every feature is a promise you have to keep for ten years. So we ship the smallest thing that fixes the problem, and refuse the rest.

  2. 02

    So it works on install

    Nothing to configure, nothing to read first. If it needs a setup guide, it is not finished. Your first five minutes are the proof.

  3. 03

    So it is still here in ten years

    A small thing can be kept alive forever. That is the only promise this company can honestly make — so it is the one we build around.

We make it small, so it takes no hands.
It takes no hands, so it lasts.
WordPress project

Plugins for commerce shops

Small tools for WooCommerce stores. Each one fixes a single moment where a shop quietly loses a sale.

Open the project
What we stand for

Four things that do not move.

The free version is not a trap

No product limit, no send limit, no thirty-day clock. The free plugin does the whole job on your own server. Paid buys our infrastructure, never a key to code you already downloaded.

We do not sell lifetime licences

A lifetime licence is a promise funded by tomorrow’s customers. We take a yearly renewal instead, because that is the only price that pays for still being here.

You get an answer

Every question gets an answer from the person who wrote the code, within one working day. No tier one. No ticket that goes nowhere.

Your list is yours

Shopper emails belong to your shop. We process them to deliver your alerts and for nothing else — no resale, no profiling, no cross-shop anything.

Read the long version →

Every question gets an answer from me within one working day. Write to jerry@ounceworks.com.

Be told when it ships

One email when the free plugin lands on WordPress.org, and one when the paid add-on opens. Nothing else, ever.

No tracking pixels. Unsubscribe link in every message. See the privacy note.